Website Design

In today’s world website designers are a dime a dozen. Even your nephew has websites he built in a single summer afternoon. Good ones, however, are worth a little bit more.

Many geeks (for the record I am a geek but not a nerd) will build you a flashy website that should win an Academy Award for special effects.

But is that what you need? Usually not.

An attractive website that is easy to navigate trumps special effects every time. Unless you are Steven Spielberg your customers aren’t coming to your site for fancy animations. Besides, the search engines currently can’t read that flashy stuff.

Make sure your website designer understands the difference between the two.

99% of websites fall within two categories –

1. Websites that were designed and built in 1999 by the neighbor’s high school kid. Sure, search engines still index it because it is coded so simply, however, these websites look like the internet version of cave man drawings. Not the professional look and feel you need to present to your customers and prospects.
2. The terrific looking website full of flash and graphics that doesn’t show up in the search engines for keywords or phrases their customers might use to look up their product or service.

Should your current website fall into either category, or you don’t yet have a business website then you are at the right place.